Privacy Policy

Last updated: August 13, 2025

This Privacy Policy explains how Razorback Armory (“Razorback Armory,” “we,” “us,” or “our”) collects, uses, shares, and safeguards your personal information when you visit our website, mobile app, physical business location, or use our SMS marketing services (collectively the “Site” or “Platform”). This policy applies to visitors to or users of our Site, potential customers, and customers (collectively “Customers,” “you,” or “your”), whether through the Internet or otherwise.

Because Razorback Armory’s products and services are not directed to or intended for (a) individuals under the age of 21, or (b) individuals located or residing outside of North America, we ask that individuals in those categories not submit any information to us and not use our Site. By visiting or using our Site or using our services, you consent to the collection, use, disclosure, retention, and protection of information as described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Personal Identification Information (PII): Includes your name, email address, phone number, billing details, and other information you voluntarily provide when you sign up, fill out a form, subscribe to our services, or make a purchase.

Non-Personal Identification Information: Includes browser type, computer/device type, operating system, Internet service provider, and other similar information.

Cookies, Tracking, and Web Beacons: We use cookies, tracking technologies, and web beacons to enhance your experience. Your browser may allow you to refuse or disable cookies, but doing so may limit functionality.

Google Analytics 4 Data: In compliance with GA4, we collect and process data such as device information, user engagement, and other analytical metrics.

Protected Class Information: Includes age, gender, and family status.

Online Activities Information: Browsing history, search history, and interaction with our Site, ads, and emails.

Geolocation Data: If your device settings grant permission, we may collect precise geolocation data.

Photos, Audio, or Electronic Information: Such as audio or video recordings during calls or visits to our business.

Professional or Employment Information: Provided via surveys or job applications.

Education Information: Provided via job applications or surveys.

Inferences or Preferences: Derived from other collected data.

Your Content: Contact lists, message drafts, and campaign data, including data processed by AI Features.

Recipient Data: Phone numbers and opt-in consents for SMS recipients, processed on your behalf.

Usage Data: IP address, device type, browser type, and interactions with our Platform, including analytics.

2. Sources of Collected Information

We collect information from:

Information you provide directly to us
Analytics and tracking tools (Google Analytics, Google Tag Manager, Facebook Pixel, social media tracking)
Third-party integrations (e.g., CRMs)
Other sources, including inferences based on your activity

3. How We Use Your Information

We may use your information to:

Provide and deliver services to you, process transactions, send confirmations and invoices
Send technical notices, support responses, and administrative messages
Notify you about changes to our services
Provide customer support
Personalize services, content, and advertising
Enable participation in contests, sweepstakes, or promotions
Link or combine with third-party data to better serve you
Monitor and analyze usage trends
Detect, prevent, and address fraud, spam, or abuse
Generate AI content or analytics when AI Features are enabled
Send SMS messages via registered 10DLC numbers, with proper opt-in/opt-out processes in place (see Section 5)
Comply with U.S. and Canadian laws (e.g., TCPA, CCPA, CASL)

4. Sharing Your Information

We do not sell your personal identification information. We may share information:

With service providers to perform services on our behalf (e.g., payment processing, email delivery, hosting, analytics, marketing support, SMS carriers)
With your integrations, such as connected CRMs (governed by their privacy policies)
With business partners or affiliates for operational purposes
With authorities when required by law or for fraud prevention
During business mergers, acquisitions, or asset sales
With unaffiliated third-party businesses so they may market products/services that may interest you (where legally permitted)
With your consent

5. 10DLC Messaging Privacy Practices

As a registered 10DLC messaging provider, we follow strict privacy and compliance guidelines. All SMS messages are sent from +1 (314) 207-3762.

Transparency: Privacy Policy and Terms are displayed near phone number entry fields.
Data Protection: End-user information (e.g., phone numbers) is not shared or sold for marketing, lead generation, or analytics.
Opt-In: Requires express consent, such as texting “START” or checking an unchecked box, with clear disclosure of purpose.
Opt-Out: Available by texting “STOP” (U.S.) or “STOP”/“ARRET” (Canada). Assistance available by texting “HELP”/“AIDE.”
CASL Compliance: For Canadian recipients, consents include purpose disclosure, sender identity, and bilingual unsubscribe options.

6. Protecting Your Information

We use encryption, access controls, and other security measures to protect against unauthorized access, alteration, disclosure, or destruction of personal data. While no system is completely secure, we take appropriate steps to safeguard your information.

7. Your Data Rights

You may request to access, update, or delete personal information we hold about you, or opt-out of disclosures to third parties for monetary or valuable consideration.

California Residents (CCPA): May request disclosure of personal data collected, request deletion, and opt-out of sales (we do not sell data).

Canadian Residents (CASL): May withdraw consent for SMS communications or request consent records.

All Users:

Update account data via your account settings or by contacting us
Opt-out of marketing emails via “Unsubscribe” links
Opt-out of SMS via “STOP”/“ARRET” reply
Manage cookies via your browser settings

Requests may be sent to sales@razorbackarmory.com with the subject line “Opt Out Request” or “Deletion Request” and must include your name and email address.

8. Cookies and Tracking Technologies

We use cookies, pixel tags, and similar technologies for site functionality, analytics, personalization, and advertising.
You may disable cookies in your browser, but this may limit certain features. Pixel tags in emails help measure engagement and can be disabled by adjusting email client settings.

9. Third-Party Websites

Our Site may link to third-party websites. We are not responsible for their privacy practices or content. Please review their policies before providing personal information.

10. Data Retention

We retain personal data as long as necessary for the purposes described in this policy, to comply with legal obligations, or to resolve disputes. SMS consent records are retained per carrier and legal requirements.

11. International Data Transfers

Data may be processed in the U.S. and Canada. By using our services, you consent to such transfers, subject to applicable legal protections.

12. Children’s Privacy

Our services are not intended for children under 18, and we do not knowingly collect their data.

13. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Updates will be posted at [INSERT LINK TO POLICY PAGE] and the “Last updated” date will be revised. Continued use of our services after changes indicates acceptance.

Contact Us

Razorback Armory
Email: sales@razorbackarmory.com
Phone: 314-394-1730
Website: www.razorbackarmory.com